Where storytelling meets strategy, and creativity meets conversion.

Hi, I’m Justine.

Creative by training, strategist by instinct. I work with brands across lifestyle, beauty, food, entertainment and e-commerce to turn scattered ideas into a sharp, story-driven strategy that resonates.

With 8+ years in content and marketing, I specialise in helping brands cut through the noise by bringing clarity to their message, cohesion to their presence, and confidence to how they show up. The result? Sharper positioning, stronger storytelling, and a brand experience that feels intentional at every touchpoint.

Whether you're evolving, rebranding, or building from the ground up — I’m here to help you know your brand better, so your audience can too.

  • Strategic support to clarify your brand positioning, refine your messaging, and build cohesion across every touchpoint.

  • Platform-specific paid ad campaigns that combine creative direction with data-led optimisation to drive scale without sacrificing brand integrity.

  • Tailored flows that capture attention, build connection and convert, all while sounding like the brand behind them.

  • Content and caption strategy built for consistency, clarity, and connection (minus the burnout).

  • End-to-end management of partnerships, from creator sourcing to tracking and optimisation, grounded in real brand strategy.

  • Story-led, search-smart copy designed to connect with the right audience and show up at the right time.

Services

Testimonials

  • “Justine's ability to manage Lifely's social media and content strategy was exceptional. She demonstrated a deep understanding of our target audience and consistently created engaging and relevant content that resonated with our customers.”

    Priyashna Prakash, Lifely

  • “With a blend of creativity and strategic thinking, Justine has consistently elevated our brand's image and market presence. She also excels in adapting strategies to ever-evolving market trends and is a true asset to our team and contributor to our success."

    Louise Lupena, Lifely

  • “Justine cultivated vital relationships with internal and external stakeholders, and her sharp editorial eye, combined with her fine attention to detail and intuitive understanding of the zeitgeist, played a crucial role in growing Avenoir’s brand presence and audience.”

    Anthea Yang, Avenoir Magazine