Meet Your Marketing Guru, Justine.
Part creative. Part Strategist. All impact.
Brand Strategist
Justine is a Melbourne-based brand and marketing strategist with a knack for turning scattered ideas into sharp, story-led strategy.
With 9+ years of experience across agency, in-house and freelance roles, she’s helped brands in lifestyle, beauty, FMCG, and e-commerce clarify their positioning, evolve their messaging, and grow with intention, not noise.
From brand audits and rebrands to campaign mapping and pitch decks, her work blends creative instinct with strategic thinking to help brands show up with more clarity, consistency and confidence.
Copywriter & Content Creator
Backed by an Honours degree in Creative Writing and a background in editorial, Justine writes words that don’t just sound good — they make sense, convert, and connect.
She’s written everything from SEO-led website copy and founder bios to ad headlines, email sequences and caption kits. Her clients range from digital-first disruptors to heritage brands, and her style adapts to each one without losing its edge.
She’s also led content and social strategy for national campaigns, building communities and conversions through thoughtful content across every touchpoint.
Paid Media & Growth Marketer
Strategy is only half the equation — execution is where it sticks. Justine runs paid media campaigns across Meta, TikTok and Pinterest, helping brands drive performance without losing personality.
Whether it’s creative direction, audience targeting or copy that actually cuts through, her approach balances storytelling with scale — so campaigns convert and feel like the brand behind them.
Community Builder
Justine doesn’t just build brands, she builds the ecosystems around them.
With experience across online community management, event strategy, and her own Substack, she creates spaces (and systems) where connection isn’t an afterthought. From curated content experiences to DM-worthy email moments, her community approach is intentional, inclusive, and rooted in resonance.
Whether it’s digital or in-person, she designs touchpoints that make people feel seen and want to stick around.
About Justine
I’m a writer-turned-strategist with a love of structure, storytelling, and helping brands show up with more clarity and intention.
What started as a Creative Writing degree turned into a decade-long obsession with branding, content, and community. From brand strategy and campaign planning to TikTok ads and caption kits, I work best where structure meets story and creativity meets conversion.
I’ve learned just as much from client work, side projects, and building my own brands as I have from formal study. But if you're curious, I've got the qualifications to back it up too.
Word for Word Festival
Crafting the Personal Essay Workshop, 2019
Melbourne Writers Festival
Volunteer, 2019
Emerging Writers Festival
Volunteer, 2019
Curtin University
Bachelor of Arts (Honours), 2016
Bachelor of Arts (Creative Writing and Professional Writing & Publishing), 2013-2015
Perth Writers Festival
‘Creating Authentic Characters’ Workshop with Dawn Barker, 2015
‘Writing the Body’ Workshop with Robyn Cadwallader, 2015
‘The First Two Pages’ Workshop with Toni Jordan, 2013
‘I, I, I, Me, Me, Me…’ Workshop with Ailsa Piper, 2013
‘It Just Feels Real’ Workshop with Lauren Beukes, 2012
‘Creating Character’ Workshop with Nick Earls, 2012
Maybelline
L'Oreal Paris
Lancôme
Essie
NYX Cosmetics
Ardell Lashes
QV Skincare
Sunsense
Sebamed
Maybelline L'Oreal Paris Lancôme Essie NYX Cosmetics Ardell Lashes QV Skincare Sunsense Sebamed
Brands She’s Worked On
ALLFENIX
Lifely
E-Living Furniture
Deep Dream
Decor
Bostik
ALLFENIX Lifely E-Living Furniture Deep Dream Decor Bostik
VEGEMITE
Hungry Jacks
a2 Milk
DON Smallgoods
Ice Break
PHILADELPHIA Cream Cheese
Heinz
Golden Circle
VEGEMITE Hungry Jacks a2 Milk DON Smallgoods Ice Break PHILADELPHIA Cream Cheese Heinz Golden Circle
Box Magazine
The West Australian
Margaret River Press
Avenoir Magazine
Buzzcut & Express Media
Margaret River Readers & Writers Festival
Melbourne Writer's Festival
Box Magazine The West Australian Margaret River Press Avenoir Magazine Buzzcut & Express Media Margaret River Readers & Writers Festival Melbourne Writer's Festival